Make use of this downtime and get stuck into some of the items on your marketing to-do list. You know what I mean… that list of social media updates, out-dated marketing materials or website refresh that you intended to get to.

Whether you are a business owner or employee, why not use this time to tick a couple of tasks off the list. These could include:

• Spring clean your social media. Ensure your LinkedIn accounts have relevant information and ask people for recommendations. Ensure your company Facebook account is also up-to-date.
• Refresh your website. Is the content up to date, do you have new images to add, is your team page looking dated?
• Write blogs and content. You may not publish them yet, but now is a great time to build up a solid library for when things get busy again.
• Refresh all your marketing materials. Update brochures, info sheets and documents while you can. Pre-plan and/or schedule social media posts.
• Review, update and consolidate your templates. Now is the time to review your templates, ensuring everyone will be using the same and most up to date versions.
• Continue to communicate with your customers and clients. Especially now, using your regular channels.
• Call and check-in. Think about giving your current clients a call to check in and continue to build your relationships. I’m sure you’ve received at least one call like this over the past few months.
• Upskill. There are plenty of online courses and webinars to learn new marketing skills, how to use various marketing tools and even work on your own website.

With a bit of luck, things might get back to ‘normal’ soon, so how good would it feel to have a few new tricks up your sleeve.