LinkedIn is considered to be a highly trusted platform so here are a few tips you can use to build your audience and start generating more leads.

Trust & Value are the two currencies you need to generate leads.

Your profile goes a long way towards helping building your credibility and level of trust. There are also a number of ways you can add value.

Be a contributing member.  This could be a simple as posting a status update through to posting tips & hints, relevant articles, videos or even webinar links.  Add something of value that will help people achieve their goal.

Join Groups where your ideal prospects hang out.  It’s very easy to search for Groups. Once you’ve found a group you’d like to join, ensure the group is active, well moderated, has a good number of members and great posts.

There is a limit on how many groups you can join but a good number to start with would be 15 groups – 5 where your peers hang out and 10 for your target market.

The key with groups is to add value, don’t spam.  Create/respond to group discussions, share your articles if relevant.

Remember you are never selling in a group.  Create trust and add value.