It’s very easy to advertise on Facebook.  You’ll notice that most posts you make come with an offer to ‘promote’ it.  This isn’t a free of course.  So before you take the plunge, I thought I’d give you some food for thought.

Would you believe that 10 million Australians are active on Facebook every day?  9 million of those are using a mobile device, so if you are advertising on Facebook to increase traffic to your website, you’ll need to ensure your site is mobile responsive.

By advertising on Facebook you can define your target market to ensure you advert reaches the right people.

You can target by:

• Location: state, postcode or even just the area around your business
• Demographics: age, gender and interests
• Interests: choose from a large range of categories such as sport, retail
• Behaviours: this is based on the things they do via Facebook, ie places they ‘check-in’.

To ensure we are getting our return on our investment Facebook have a number of measurement tools so you can get an insight on how your ad is performing.

Unfortunately, things have changed on Facebook and we can no longer rely on our ‘Likes’ and organic reach to increase traffic to our page, you do need to pay.   Facebook have done us a favour and made it “easy” to do.  As a safeguard, you can set your budget, either a daily or lifetime budget, so you can easily dabble without breaking the bank.