We talk a lot these days about interacting via social media but at the end of the day we always come back to the basics, which includes business cards.

What does your business card say about you?  What impression is it giving to your potential clients?

There will be times we receive a business card, we look at it, study it and feel the quality.  If it’s been put together well it will leave an impression on you and may even create a conversation then and there.  If it looks cheap, it may create a negative impression.

Ask yourself, what is the first impression your business card is making?

Here are five tips I follow on business cards:

• The card should always carry your branding. This includes your logo and corporate colours.  Anything that helps build your brand recognition.
• The design should be clear, clean and concise.
• Proofread the artwork.  This goes without saying but mistakes can easily occur between proofs.
• Stick to the standard size of 90 x 55mm.  Easier to be kept by anyone you hand it to if it fits into their business card holder.
• Use good stock so it does not wear easily.

Sometimes it pays to go back and revisit the basics.